From the interdisciplinary perspective, the paper used the methodology which combines the theoretical study and empirical study ( case-study), explored the issue of city brand equity deeply and broadly, which is the cutting-edge in marketing theory. 本文从跨学科的角度出发,运用理论研究与实证研究(案例方法)相结合的研究方法,对城市营销理论的前沿&城市品牌资产问题进行了较为全面和深入的研究。